Google Analytics: yes. We support GA4. During white-label creation you'll see a field labeled "Google Analytics tracking code" — enter yours there.
Once it's set, you'll receive all automatically collected events plus our own events, which we send via the Measurement Protocol. It's your GA4 Data Stream, so you can do whatever you like with it, within one limit: you have no access to the domain's frontend, backend, or user-id.
That means you can:
- Create custom events in the GA4 interface (check the limits and caveats first)
- Mark events as key events
- Export GA4 data, or use GA4 as a connector for Looker Studio and BigQuery
- Import data from your own sources (CSV, SFTP)
References: https://support.google.com/analytics/answer/10071301 https://support.google.com/analytics/answer/9823238
Google Tag Manager: no. GTM introduces security vulnerabilities, so we don't allow it on white-labels. If you're trying to solve conversion tracking, use Stripcash postbacks (see 2.3) or GA4 instead.