Adult advertising is possible on Google Ads, but only through search ads, and only in eligible countries.
What you need to do
- Study the policies thoroughly:
- https://support.google.com/adspolicy/answer/6023699
- https://support.google.com/adspolicy/answer/6020954
- https://support.google.com/adspolicy/answer/6020955
- https://support.google.com/adspolicy/answer/6015406
2. Research local legislation and competitors in your target countries.
3. Prepare a white-label or creative with age verification enabled, or a dedicated promo site.
4. Be ready to complete advertiser verification with your passport or ID, plus business operation verification.
Restrictions to plan around
- Search ads are the only eligible format.
- Only specific countries are eligible for targeting.
- Paid reach: sexual content is allowed, with restrictions