Yes, with restrictions comparable to other search engines, so your existing instruments and approach should carry over. We support the product in 19 languages, which makes regional search engines worth testing.

What to know before you start

• Learn the regional search behavior. Yandex Wordstat is the tool for this.
• Translate your campaigns properly. Your tracking links can stay the same — our application detects the user's primary language from their browser and region settings.
• Individuals: the first time you pay for ads, the payer uploads a scan of their passport or driver's license. Verification takes up to three business days.
• Businesses: to receive an invoice, upload a scan of your company registration document. Verification takes up to two business days.

Yandex support is responsive and worth using directly if you run into questions.

• Paid reach: sexual content is allowed, with restrictions

References: https://yandex.ru/support/direct/moderation/categories/unfamily.html https://yandex.ru/support/direct/payments/payment-methods.html